Consumers don't take notice unless you give them a reason to, an experience to draw them in. We create experiences that help you define your industry. Amplify the signal. Attenuate the noise. We are creators and curators of content that garner you an audience.
VAPR is a sought after creative firm that generates innovative, custom media programs for world-class brands and broadcasters. We are award winning media veterans who have produced over 300 hours of original content across all platforms. We have spearheaded every format from factual/documentaries to live events to experiential, transmedia campaigns. Our motto always: Content is King. You don’t have to have the big bucks; you just need an open mind.
We engage audiences while protecting the authenticity and integrity of your brand. We create and deliver compelling content across all media and screens. Our work blends the analog with digital and focuses on developing experiences that live in both worlds.
We elevate the importance of content through our creativity and process. We can produce commercials that are authentic and resonate with your brands values in an ad-resistant world.
Funny, serious, thrilling whatever your brand embodies, we can help bring that to life.
Want to make a real impact? We can bring your event to life with or unmatched live event production and coverage. From spectacular musical performances to high-end town halls and everything in between, we produce world-class broadcast events. Having helmed massive shows both on conventional television and online we are veterans at large-scale multi camera productions. We provide a turnkey solution to “Go Live”.
We can approach a project from any angle at any point in the process. Do you need new, fresh ideas? Do you need help developing an existing concept? Do you want high-end, compelling content that will create an experience and progress your brand? This is our bread and butter.
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Frank Samson, |
Colin McRae, |
Partner and Executive Director
Frank Samson eats, breathes, lives television. A passion of his from an early age, he is now one
of the most sought after directors in the country. This award nominated Director has helmed
all types for television shows and events. From Variety, Reality, Award Shows, Red carpets,
news magazines and everything in between, Frank’s strongest ability lies in his vision to create
something spectacular and memorable for the audience. Additional to his industry leading role
as a multi camera director, he has expanded his skills to work with companies to develop and
design high level of productions for their brands.
Partner and Executive Producer
When it comes to content, Colin McRae is doing it all, and doing it well. He is an in-demand,
internationally award-winning executive producer, director and editor. Colin is well versed in
long format production, transmedia storytelling, marketing and brand building. His track record
of merging these worlds across digital platforms has been recognized with multiple Promax and
New York Festivals awards.
Colin has created, developed, produced and designed content for MTV, Red Bull, Muchmusic,
CTV, Virgin, Universal Music, Sony Pictures, NHL, WWE, The Cooking Channel, Rogers, Molson,
Animal Planet and more. He is a creative force that proves time and time again you can always
“spin it”.
"Colin and Frank at VAPR Media are absolute pros who delivers on time and beyond your expectations! We’ve worked with Frank and Colin on a project with Kesha and LMFAO for WHAM BAM 2011. We were so blown away by the footage that Frank and Colin put together we knew we wanted to work with them again. We came to VAPR Media with a concept that the team brought to life in the form of four completely targeted commercials for the Roz & Mocha Show on KiSS 92.5. This team gets it. They knew what we wanted and over-delivered with four visually stunning pieces that broke the mold for radio TV commercials." –KiSS 92.5
SPORT CHEK - BLUE JAYS' FATHER'S DAY SURPRISE
We were hired to create a highly shareable video that would give the Blue
Jays and the Sport Chek brands exposure. The idea was to have three
of the Jays pitchers doing interviews about their fathers and the role they
played in their careers. They had no clue that their father’s had been flown
up and were about to give them the ultimate surprise. This video went viral
upon it’s release and was featured on ESPN, The Huffington Post, Yahoo!,
AOL and more.
WHAM BAM! - Hype Reels (On Location) & Sizzle Cut
KISS 92.5 – Toronto’s #1 radio station – was eager to grow their “Wham Bam!”
concert series. In order to do this they needed to separate from the pack,
establish a cool brand presence and attract future big acts.
In order to do this we decided to create hype reels –on the day- that would star
the audience and be played out for them at the event. This added a whole new
level of energy and fun to the concert experience.
To garner interest from future acts for future events we created a sizzle reel that
would be sent out to label reps. Musicians that it helped attract to future “Wham
Bam!” Concerts included: Robin Thicke, Carley Rae Jepsen, Avril Lavigne, The
Wanted, Conor Maynard and more.
REDBULL HOMETOWN TOUR
Red Bull wanted to do a cool and entertaining music brand campaign. So
they decided to go back to music at its roots: Make a tour bus and have
bands play a gig in their hometown. The Red Bull Tour Bus made its way
from coast-to-coast, transforming into a self-contained stage to bring some
of Canada's most celebrated bands to their hometowns for free, outdoor
shows.
We decided to take the trip down memory lane a little further and take
the bands to the first venue they ever got to play at. The outcome was a
series of videos that entertained Red Bull and music fans alike.
BEYOND BORDERS - MAN TO MAN CAMPAIGN
The main objective of this campaign was to draw awareness to the sex trade
industry by getting the website out there. These spots were made to "jar"
the audience and display the website - where the bulk of the campaign/info
launched. We were unable (because of regulations) to show anything to do with
children and the sex trade. Thus the 15-second spots displayed a moment of
realization. The campaign was an international success and aired on a variety of
networks leading the audience to the website.
REDBULL ATHLETES
Red Bull approached us to highlight some of their athletes that compete in sports
throughout the winter months. To get access to all of their key athletes we had to
shoot content around a scheduled photo-shoot. With limited time and footage we
put together vignettes for each athlete that could be distributed worldwide. We
also put together a piece highlighting the actual photo shoot. Here are a few of
the pieces.
GILLETTE DRAFTED
This was one of the first productions of its’ kind in Canada. An integrated series
that was fully sponsored by Proctor and Gamble as a brand play for Gillette.
They wanted something that would allow viewers to interact, give the lucky
winner their dream shot and most of all stay true to their brand. Thus we were
part of creating a fully integrated, multi-platformed, reality series. Gillette just
completed Season 5 of the series.
ET CANADA – NEW YEARS EVE SPECIAL
Canwest television had taken over a small local property in hopes of growing
it: “New Years Eve in Niagara Falls”. Frank Samson was asked to work with
the team and create an epic, world-class show - something that would turn
heads. Collaborating closely with top-level artists like “Demi Lavato”, “Barenaked
Ladies”, “Hedley”, “Nelly Furtado”, “Simple Plan” the revived format was an
instant success. The audience grew to 3 million + viewers, making it the new,
number 1 destination for Canadian New Years Eve shows.
ROZ AND MOCHA - Commercial
Kiss 92.5 a local Toronto radio station had two simple requests for the
commercial. First, create a cool promo spot that would put a face to the radio
DJ’s and second to attract more viewers. Knowing there would be a massive
media buy across all broadcasters, we decided to create four versions of the
commercial using four different popular songs in order to avoid “burnout” over
repetition. Additionally, we added a few frames of one of the characters from the
morning show. Invisible to the naked eye, it was a great gimic that played out on
the show. The audience were asked to find the shot and send a picture of it to
the website. The audience bought and sent hundreds of pictures.
We are always looking for innovative ideas and exciting initiatives to collaborate on.
You can contact us via email at info@vaprmedia.com